HAWKING A BOOK IN HARD TIMES: THE RECESSION-FRIENDLY, ALCOHOL-FUELED “WINE SNOB” BOOK TOUR

My fourth humor book in the Snob’s Dictionary series, The Wine Snob’s Dictionary, is just out. As such, I’m hitting the hustings to hustle it. My co-author David Lynch will join me at some events but not all of them, since he is laboring mightily to help April Bloomfield and Ken Friedman, of Spotted Pig fame, open their new restaurant, The John Dory. Lynchie recently gave me a tour of the restaurant-in-progress, and it looks fantastic, with lots of piscine-themed tilework. (You can see some of this in Friedman’s new resto-blog.)

It’s interesting that two years ago, when my book The United States of Arugula was originally published, my publisher and I had a hard time getting anyone to pay attention to the book until after the 2006 midterm elections, since, evidently, the political climate was too charged for anyone to think of something as frivolous as food. But this time ’round, with a more consequential election at hand and a financial meltdown in progress, we’re finding that people are only too happy, pre-election, to host events and post articles devoted to the silly subject of Wine Snobbery. Call it escapism, or the Beverly Hills Chihuahua effect.

Anyway, here’s a calendar of Wine Snob events for this autumn, all at wonderful independent bookstores or wine stores, and nearly all including wine tastings and instruction on how to be insufferably Snobbish when tasting said wine.

On October 30, at 7 p.m., I will be appearing at RJ Julia, a great bookstore in Madison, CT (Jacques Pépin’s home turf), run by the dynamic bookseller Roxanne Coady. Wine will be supplied by the Madison Wine Shop.

On November 10, at 6 p.m., David Lynch and I will be interrogated and castigated for our Wine Snobbery by food-world gadabout Clark Wolf at Book Passage in San Francisco’s gorgeous Ferry Building. Admission, which is $20, gets you a signed copy of the book, our company, assorted nibbles, and wine from Pete Mondavi’s Charles Krug Winery. A portion of the admission fee also goes to the Center for Urban Education About Sustainable Agriculture (CUESA), which helps operate the glorious Ferry Plaza Farmers Market.

On November 11, at 6:30 p.m., I will be signing books and again weathering Clark Wolf’s abuse at the Healdsburg, CA location (that’s Sonoma County) of Copperfield’s Books, followed by a Wine Snob dinner at the acutely Food Snobbish restaurant Bovolo.

On November 29, from 2 to 5 p.m., I’ll be signing books while they pour the wine at Little Gates, a terrific wine merchant in Millerton, NY. This is the Saturday of Thanksgiving weekend, an ideal day to stock up on stocking stuffers. (Hint, hint.)

On December 6, from 12 noon to 2 p.m., David Lynch and I will preside over a “Talk Like a Wine Snob” tasting event at the New York Wine Company, an innovative shop in downtown Manhattan run by our pal Rob Allen. This is a really good deal. For an admission fee of $55, you get a signed copy of the book, our delightful company, a chance to drink six different really good wines (as we explain why they’re Snobworthy), and, when we’re all done yapping and slurping, the opportunity to buy any wine in the shop at a 10% discount.

October 24, 2008  Link  General Posts  Share/Bookmark

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